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You want that signature sound to be true to the history of the Mustang, and you want it to really make you feel good and excited about driving.”Ĭlearly, Ufford has proven that he understands the science and the art of vehicle engineering. “The engine sound of a Ford Mustang as it drives away - both inside and outside of the vehicle - is exciting.
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That really opened my eyes to a lot of opportunities on how to improve the customer experience. “The experience showed me a lot more about engineering and about human perception. Bernhard offered me the opportunity to study the generation, radiation and measurement of high-frequency sound and vibration,” Ufford recalls. “I understood engine operation and mechanical systems, but Dr. Ufford’s quest to improve the sensory experience for Ford customers began while he worked toward his master’s degree with Bob Bernhard, who once directed the Acoustics and Noise Control Research Program at Purdue’s Ray W. That poem’s author - along with countless other Mustang devotees - would enjoy meeting Donald Ufford, whose behind-the-scenes engineering work has helped create the Mustang, right down to its revered whir and purr. One of dozens of poems at begins: “A twist of the key, a mechanical whir, in the blink of an eye, the engine purrs.” The unique experience of a car as iconic as the Ford Mustang, with its world-famous style and matchless engine sound, has inspired poetry - a lot of poetry. Director, Global Vehicle Engineering, Ford Motor Companyįor his inspiring leadership of large teams in the global, multinational Ford Motor Company, his successful innovation in the automotive industry, his service to Purdue and mentorship of young people